Berlin, 13 July 2025 — If you enjoy the transformational nature of these letters, you might enjoy hanging out with me and my brilliant friends, old and new, at our annual transformation gathering, TREEWEEK, in September near Berlin.
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hi friends,
It’s been 3 weeks. Hope you are well.
I would say I am. I’m building, getting deeper into the weeds when it comes to productizing and marketing for my business. I also went sailing for the first time recently.
So far, the story of this year has been my story of finding work, or finding myself with work, situating, adjusting, understanding.
It’s now sorted that I’m on an entrepreneurial journey, and so, the necessary identity change that this process entailed (or was for?) seems close to complete.
I joined Startup School Berlin, enjoying masterclasses and a little cohort of fresh entrepreneurs. Our first masterclass teacher said “founders like you” in an offhand sentence. That meant so much to me. I felt a bit silly.
But yes, I’m a founder now. That’s how it is. I’m not trying to or tinkering with or messing around. No, I’m committed to this, and all-in for now.
This is good. No more optionality.
I have optionality in that I can pivot until I find product market fit, but I’m not applying to any more jobs any time soon.
Part of my weekly routine is building a website, writing copy, memorizing my pitch, and going to meetups to gain contacts and validation.
Very funny, very interesting.
What’s crazy is that the idea is starting to connect. I’m building off of the idea of mediation as a b2b service, which mixes up coaching, transformation and culture, predictably. That seems to be very Simon-coded.
I’m beginning to talk to people about it, people are giving me good and actionable feedback. Like “the way you want to do this won’t work, but this other thing will work”. And I’m like, holy shit you actually listened to me and I think you’re right!
Same guy later sent me a LinkedIn post that was very relevant to my work. It was some other crew basically talking my exact talking points. First reaction: Ah fuck I’m late. Second reaction: Ah great, potential allys on the mission!!!
I can’t believe how much I can learn about stuff I think I know about. It just takes a little different level of caring, a slightly adjust engagement mode, and everything is different.
I’m going somewhere. How about you?
For those seeking clarity on their path, I’m offering coaching and I Ching divinations. Lmk if I can help you out with that. You can book a short call to say hello for a vibe check, or a full session on my cal.com page.
Sending blessings
S
oh hell yeah. here’s to learning and doing